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thinking about digital customer experience
Posts Tagged ‘metrics’
Top 10+ Reasons Why Companies Fail at Metrics
13 Jul 2009Image by HeyThereSpaceman. via Flickr From E-Consultancy in the UK comes their latest “Online Measurement and Strategy Report,” which (for $150) provides exquisite measure and detail about the challenges and occasional successes companies are having in tracking what is going on in this most measurable of all media. Here’s the list of reasons why companies [...]
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About this blog
I'm Rohn Jay Miller. I'm a principal in a start-up called AlphaBeta. We work with clients to evolve their business + communications strategies so they become more open, interactive and valuable in the marketplace. This means looking at how marketing, sales and customer service holistically engage customers. I write here about our challenges and opportunities.
I used to be Senior Vice President - Product + Technology, Knight Ridder Newspapers You can reach me at rmiller@alphabetadesign.com
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