Hubspot: How Social Will Prime the SEO Pump and So On

9 Nov 2009

: Image by Hobo! via Flickr

I read a great article by Pete Caputa on HubSpot, “ When Two Worlds Collide: Social Media Marketing & SEO
which explains the evolution of social media as an influence on organic search engine results. This creates a somewhat virtuous circle of social media feeding better search engine results, resulting in people finding content within social media and then creating more, etc. As Pete explains, it began earlier in the decade and is now beginning to take a more mature shape as social media becomes more defined and ubiquitous.

I’m working with a client who has a consulting firm that works with other businesses to improve business results. This client clearly needs to establish itself as one of the leaders in their area of specialty. Two large initiatives we’re undertaking are 1) reaching out to other appropriate, quality resources across the Web, connecting with them and inviting them to connect with us if they find our content and dialogue valuable; and 2) diving into the social conversation in it’s area of expertise, again to offer value where it can. This process of creating value, outreach, dialogue serves the purpose of establishing this firm on search engines and popular online resources within its area of expertise.

Far more important is that it helps this firm push towards quality in everything they do. It’s as if Adam Smith, looking down from heaven, engineered a business marketing process to produce better companies.

While we’re focused on an extensive and ambitious social media strategy with this firm, we’re also helping with organizational definition and internal alignment of people to make their business the best kind of business they can be.

Focused, authentic, selfless, and trustworthy.

Here’s the deck that goes with Peter’s terrific (short) read:

Socialization of Search

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