thinking about digital customer experience
In: b2c|business strategy
21 Sep 2009Fantastic video from the folks at Johnny Walker scotch, telling the story of how young John Walker left his farm, opened a grocery store and went on to become the most famous and prosperous brand of whiskey sold around the world.
One of my favorite Scottish actors, Robert Carlyle, is the narrator and the incredible staging was directed by Jamie Rafn for Bartle Bogle Hegarty.
It’s all one shot, a mastery of staging and performance, and a great hoot of a story!
[youtube]http://www.youtube.com/watch?v=MnSIp76CvUI[/youtube]
I'm Rohn Jay Miller. I'm a principal in a start-up called AlphaBeta. We work with clients to evolve their business + communications strategies so they become more open, interactive and valuable in the marketplace. This means looking at how marketing, sales and customer service holistically engage customers. I write here about our challenges and opportunities.
I used to be Senior Vice President - Product + Technology, Knight Ridder Newspapers You can reach me at rmiller@alphabetadesign.com