Public Touchscreens Can Create Multi-User RFID Magic

In: b2c|customer service|design|e-service|in-store|museums|remote|testing|user experience

17 Jul 2009

[youtube width="400" height="300"]http://www.youtube.com/watch?v=Nxq9PZRrNAA[/youtube]

Schematic has done some pioneering work with large touchscreens.  You may have seen their touchscreen computer for Accenture in the International Terminal at JFK airport in New York City.

They came to Cannes this year for the interactive festival and installed a touchscreen to help attendees get registered and oriented.  Two things make this touch screen truly innovative:

1. Use of RFID in attendee name tags–this allows the touchscreen to “recognize” you as you walk up to it.  No need to sign in or otherwise authenticate.  (And if it were to be a smart RFID tag, information could flow from the touchscreen back to the tag—but that’s for later)

2. Multi-user touchscreen.  Several people can host sessions on the screen at the same time

While all this is going on, the screen is also offering general programming for people who may be standing in the area, but not actively engaged with the touchscreen.  This programming could be influenced by information on people’s RFID tags.

Great work.

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RJM_FIVE

I'm Rohn Jay Miller. I'm a principal in a start-up called AlphaBeta. We work with clients to evolve their business + communications strategies so they become more open, interactive and valuable in the marketplace. This means looking at how marketing, sales and customer service holistically engage customers. I write here about our challenges and opportunities. I used to be Senior Vice President - Product + Technology, Knight Ridder Newspapers You can reach me at rmiller@alphabetadesign.com

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