thinking about digital customer experience



Brooklyn Museum has developed iPhone apps in-house and now by allowing developers access to their API
Here’s the case for
how and why an organization should use an open application programming interface (API) which gives outside developers access to your data to create applications they want to build. Brooklyn Museum, one of the leaders in interactive among cultural non-profits, just green-lighted their first outside developer created iPhone app.
Here’s an application that never would have been created without the passion and interest of an outsider.
Note how Brooklyn Museum controls the process while still opening up their data to the widest possible group of interested developers.
Best Buy began its open API program a few months ago, and I’m planning to write more about that this month.
Here’s the very interesting and clear Q+A with Brooklyn Museum:
I'm Rohn Jay Miller. I'm a principal in a start-up called AlphaBeta. We work with clients to evolve their business + communications strategies so they become more open, interactive and valuable in the marketplace. This means looking at how marketing, sales and customer service holistically engage customers. I write here about our challenges and opportunities.
I used to be Senior Vice President - Product + Technology, Knight Ridder Newspapers You can reach me at rmiller@alphabetadesign.com