thinking about digital customer experience



Brooklyn Museum has developed iPhone apps in-house and now by allowing developers access to their API
Here’s the case for
how and why an organization should use an open application programming interface (API) which gives outside developers access to your data to create applications they want to build. Brooklyn Museum, one of the leaders in interactive among cultural non-profits, just green-lighted their first outside developer created iPhone app.
Here’s an application that never would have been created without the passion and interest of an outsider.
Note how Brooklyn Museum controls the process while still opening up their data to the widest possible group of interested developers.
Best Buy began its open API program a few months ago, and I’m planning to write more about that this month.
Here’s the very interesting and clear Q+A with Brooklyn Museum:
I'm Rohn Jay Miller. I'm a princpal in a start-up called AlphaBeta. We work with clients to plan and execute communications strategy, messaging, and content--internal, social and media. A lot of what I write here is about how are trying to do this.
I used to be Senior Vice President - Product + Technology, Knight Ridder Newspapers You can reach me at rmiller@alphabetadesign.com