<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>take 5</title>
	<link>http://take5interactive.com/wordpress</link>
	<description>thinking about digital customer experience</description>
	<lastBuildDate>Sun, 07 Mar 2010 23:04:21 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.0.1" -->

	<item>
		<title>Why We Need Duct Tape To Run Our Systems</title>
		<description><![CDATA[We all see software system work arounds in our daily life.  It will take strong cross department communication in the future to make sure systems do all they can do. ]]></description>
		<link>http://take5interactive.com/wordpress/?p=651</link>
			</item>
	<item>
		<title>The Death of Branding and The Rise of Design and Reputation</title>
		<description><![CDATA[So take a moment and think of the best work your company does. When your company does its best work who does it?  How do they do it? Now hold a picture of that group of people and the work they do, and ask “what qualities or values do they bring to the table that [...]]]></description>
		<link>http://take5interactive.com/wordpress/?p=640</link>
			</item>
	<item>
		<title>My Favorite Television Commercial</title>
		<description><![CDATA[All this talk about the Super Bowl television commercials has gotten me thinking about the role of television in the new social landscape.  I confess to being an NFL junkie this year, as a result of the Minnesota Vikings run at the title and my shiny new widescreen HDTV.  Our 9 year-old daughter is absorbed [...]]]></description>
		<link>http://take5interactive.com/wordpress/?p=625</link>
			</item>
	<item>
		<title>The lesson of clamshell packaging and real company values</title>
		<description><![CDATA[Image via Wikipedia Tara Hunt, author of “The Whuffie Factor” spoke this week at a Social Media Club workshop held at Best Buy Headquarters in Minneapolis. As she spoke about her prescriptions for companies opening up to the new social Internet, she offered this discussion point: “Identify the values that are part of communities that [...]]]></description>
		<link>http://take5interactive.com/wordpress/?p=619</link>
			</item>
	<item>
		<title>Intercomm: how internal + external communications integration will become the new frontier</title>
		<description><![CDATA[Intercomm is the idea that internal, partner and marketing communications will need to be planned and executed in a totally integrated process.  This post defines the idea and presents the reason why it will be the big interactive trend in 2011.]]></description>
		<link>http://take5interactive.com/wordpress/?p=595</link>
			</item>
	<item>
		<title>Customer Satisfaction in E-Commerce Strongly Effects Future Loyalty</title>
		<description><![CDATA[Image via Wikipedia ForeSee Results has just released a research study on customer satisfaction with the top 40 Internet e-commerce Website and for mainstream retailers like Target and Best Buy it&#8217;s not great news. The two retailing giants scored just below the average for the 40 sites, and showed little improvement in their customer satisfaction [...]]]></description>
		<link>http://take5interactive.com/wordpress/?p=591</link>
			</item>
	<item>
		<title>Lessons From Crossing the Chasm of Social Media at Lego</title>
		<description><![CDATA[Image via Wikipedia For six years Jake McKee led social media strategy at Lego in the US. You probably now know what a terrific job Jake and the people at Legos have done at building and bonding with a community of fans and fanatics. (McKee is currently CEO of his own agency, Ant’s Eye View) [...]]]></description>
		<link>http://take5interactive.com/wordpress/?p=577</link>
			</item>
	<item>
		<title>Texas Instruments E2E Community Blows Open the Case for B2B Social Media Investing</title>
		<description><![CDATA[Texas Instrument's E2E is a community of about 10,000 engineers who communicate and comment on a wide range of subjects related to chips---the core of what Texas Instruments produces.  Before TI engineers would answer queries 1-to-1.   Now each answer is seen by 10,000 peers and is indexed into search engines to be found by hundreds more--right at the moment of consideration.  Brilliant!]]></description>
		<link>http://take5interactive.com/wordpress/?p=553</link>
			</item>
	<item>
		<title>I&#8217;ve Got a New Job&#8211;and So Do You</title>
		<description><![CDATA[Social media is leading to a seismic change in communications which I call strategic communications planning, which will replace strategic consulting by firms like McKinsey and Bain.  It will also take the place of a lot of marketing and advertising budgets as well]]></description>
		<link>http://take5interactive.com/wordpress/?p=534</link>
			</item>
	<item>
		<title>Five Reasons Why I Hate My Very First, Shiny New iPhone</title>
		<description><![CDATA[I just got my very first iPhone. And despite falling in love with it, I've run into five problems with the iPhone right away.  These are obvious clear faults with the customer experience that should be easy, easy to Apple to fix.  We’ll see if they do:]]></description>
		<link>http://take5interactive.com/wordpress/?p=519</link>
			</item>
</channel>
</rss>
