take 5
thinking about digital customer experience
Archive for the ‘b2b’ Category
The Death of Branding and The Rise of Design and Reputation
In: b2b|b2c|business strategy|change management|design|e-service|integration|research|social media|social trends|user experience
12 Feb 2010So take a moment and think of the best work your company does. When your company does its best work who does it? How do they do it? Now hold a picture of that group of people and the work they do, and ask “what qualities or values do they bring to the table that [...]
Texas Instruments E2E Community Blows Open the Case for B2B Social Media Investing
In: b2b|business strategy|crowds|customer service|e-service|high technology|marketingasservice|social media
19 Dec 2009Texas Instrument’s E2E is a community of about 10,000 engineers who communicate and comment on a wide range of subjects related to chips—the core of what Texas Instruments produces. Before TI engineers would answer queries 1-to-1. Now each answer is seen by 10,000 peers and is indexed into search engines to be found by hundreds more–right at the moment of consideration. Brilliant!
Agile Programming + the Value of “Autonomy, Mastery and Purpose
In: b2b|b2c|business strategy|design|open|user experience|ux
25 Aug 2009Dan Pink, formerly Al Gore’s speechwriter, delivered a brilliant speech at TED in London earlier this year, called “The Surprising Science of Motivation.” In this talk he lays out the scientific case against incentives as a business motivator. As an unreprentant capitalist, this got my attention. Almost every job I’ve worked at I’ve either been [...]
SEO Whiteboard: Reacting to Competitive Pressure in PPC
In: b2b
17 Jul 2009Image by Tamar Weinberg via Flickr Rand Fishkin has an irregular feature on www.seomoz.com called “Whiteboard Fridays” in which he stands at a whiteboard and holds forth on SEO and PPC issues. This is a terrific series and you can find an archive of these on Vimeo by searching “seomoz whiteboard.” A major point I’m [...]
About this blog
I'm Rohn Jay Miller. I'm a principal in a start-up called AlphaBeta. We work with clients to evolve their business + communications strategies so they become more open, interactive and valuable in the marketplace. This means looking at how marketing, sales and customer service holistically engage customers. I write here about our challenges and opportunities.
I used to be Senior Vice President - Product + Technology, Knight Ridder Newspapers You can reach me at rmiller@alphabeta.co
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