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thinking about digital customer experience
Archive for the ‘marketingasservice’ Category
Intercomm: how internal + external communications integration will become the new frontier
In: business strategy|change management|customer service|high technology|integration|marketingasservice|social media|social trends|user experience|ux
4 Jan 2010Intercomm is the idea that internal, partner and marketing communications will need to be planned and executed in a totally integrated process. This post defines the idea and presents the reason why it will be the big interactive trend in 2011.
Texas Instruments E2E Community Blows Open the Case for B2B Social Media Investing
In: b2b|business strategy|crowds|customer service|e-service|high technology|marketingasservice|social media
19 Dec 2009Texas Instrument’s E2E is a community of about 10,000 engineers who communicate and comment on a wide range of subjects related to chips—the core of what Texas Instruments produces. Before TI engineers would answer queries 1-to-1. Now each answer is seen by 10,000 peers and is indexed into search engines to be found by hundreds more–right at the moment of consideration. Brilliant!
Wal-Mart Green Strategy: Is it Walking the Walk?
In: business strategy|integration|marketingasservice|research|social trends|testing|user experience|ux
29 Jul 2009Wal-Mart announced this month an initiative to add labeling to everything they sell that will provide ratings of how envrionmentally friendly products are. They are mandating participation by all of their vendors in this program, which means that billions of dollars worth of products will carry this branded (Wal-Mart) labelling.
About this blog
I'm Rohn Jay Miller. I'm a principal in a start-up called AlphaBeta. We work with clients to evolve their business + communications strategies so they become more open, interactive and valuable in the marketplace. This means looking at how marketing, sales and customer service holistically engage customers. I write here about our challenges and opportunities.
I used to be Senior Vice President - Product + Technology, Knight Ridder Newspapers You can reach me at rmiller@alphabetadesign.com
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- The Death of Branding and The Rise of Design and Reputation
- My Favorite Television Commercial
- The lesson of clamshell packaging and real company values
- Intercomm: how internal + external communications integration will become the new frontier
- Customer Satisfaction in E-Commerce Strongly Effects Future Loyalty
- Lessons From Crossing the Chasm of Social Media at Lego
- Texas Instruments E2E Community Blows Open the Case for B2B Social Media Investing
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