take 5
thinking about digital customer experience
Archive for the ‘social media’ Category
The Death of Branding and The Rise of Design and Reputation
In: b2b|b2c|business strategy|change management|design|e-service|integration|research|social media|social trends|user experience
12 Feb 2010So take a moment and think of the best work your company does. When your company does its best work who does it? How do they do it? Now hold a picture of that group of people and the work they do, and ask “what qualities or values do they bring to the table that [...]
My Favorite Television Commercial
In: b2c|business strategy|media|social media|social trends|user experience
10 Feb 2010All this talk about the Super Bowl television commercials has gotten me thinking about the role of television in the new social landscape. I confess to being an NFL junkie this year, as a result of the Minnesota Vikings run at the title and my shiny new widescreen HDTV. Our 9 year-old daughter is absorbed [...]
Intercomm: how internal + external communications integration will become the new frontier
In: business strategy|change management|customer service|high technology|integration|marketingasservice|social media|social trends|user experience|ux
4 Jan 2010Intercomm is the idea that internal, partner and marketing communications will need to be planned and executed in a totally integrated process. This post defines the idea and presents the reason why it will be the big interactive trend in 2011.
Texas Instruments E2E Community Blows Open the Case for B2B Social Media Investing
In: b2b|business strategy|crowds|customer service|e-service|high technology|marketingasservice|social media
19 Dec 2009Texas Instrument’s E2E is a community of about 10,000 engineers who communicate and comment on a wide range of subjects related to chips—the core of what Texas Instruments produces. Before TI engineers would answer queries 1-to-1. Now each answer is seen by 10,000 peers and is indexed into search engines to be found by hundreds more–right at the moment of consideration. Brilliant!
I’ve Got a New Job–and So Do You
In: Uncategorized|b2c|business strategy|crowds|customer service|social media|social trends|testing|user experience|ux
9 Dec 2009Social media is leading to a seismic change in communications which I call strategic communications planning, which will replace strategic consulting by firms like McKinsey and Bain. It will also take the place of a lot of marketing and advertising budgets as well
About this blog
I'm Rohn Jay Miller. I'm a principal in a start-up called AlphaBeta. We work with clients to evolve their business + communications strategies so they become more open, interactive and valuable in the marketplace. This means looking at how marketing, sales and customer service holistically engage customers. I write here about our challenges and opportunities.
I used to be Senior Vice President - Product + Technology, Knight Ridder Newspapers You can reach me at rmiller@alphabeta.co
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- Why We Need Duct Tape To Run Our Systems
- The Death of Branding and The Rise of Design and Reputation
- My Favorite Television Commercial
- The lesson of clamshell packaging and real company values
- Intercomm: how internal + external communications integration will become the new frontier
- Customer Satisfaction in E-Commerce Strongly Effects Future Loyalty
- Lessons From Crossing the Chasm of Social Media at Lego
- Texas Instruments E2E Community Blows Open the Case for B2B Social Media Investing
- I’ve Got a New Job–and So Do You
- Five Reasons Why I Hate My Very First, Shiny New iPhone