thinking about digital customer experience
In: b2b|b2c|business strategy|design|open|user experience|ux
25 Aug 2009Dan Pink, formerly Al Gore’s speechwriter, delivered a brilliant speech at TED in London earlier this year, called “The Surprising Science of Motivation.” In this talk he lays out the scientific case against incentives as a business motivator. As an unreprentant capitalist, this got my attention. Almost every job I’ve worked at I’ve either been [...]
Here’s the case for how and why an organization should use an open application programming interface (API) which gives outside developers access to your data to create applications they want to build. Brooklyn Museum, one of the leaders in interactive among cultural non-profits, just green-lighted their first outside developer created iPhone app. Here’s an application [...]
I'm Rohn Jay Miller. I'm a principal in a start-up called AlphaBeta. We work with clients to evolve their business + communications strategies so they become more open, interactive and valuable in the marketplace. This means looking at how marketing, sales and customer service holistically engage customers. I write here about our challenges and opportunities.
I used to be Senior Vice President - Product + Technology, Knight Ridder Newspapers You can reach me at rmiller@alphabeta.co