take 5
thinking about digital customer experience
Archive for the ‘testing’ Category
I’ve Got a New Job–and So Do You
In: Uncategorized|b2c|business strategy|crowds|customer service|social media|social trends|testing|user experience|ux
9 Dec 2009Social media is leading to a seismic change in communications which I call strategic communications planning, which will replace strategic consulting by firms like McKinsey and Bain. It will also take the place of a lot of marketing and advertising budgets as well
Wal-Mart Green Strategy: Is it Walking the Walk?
In: business strategy|integration|marketingasservice|research|social trends|testing|user experience|ux
29 Jul 2009Wal-Mart announced this month an initiative to add labeling to everything they sell that will provide ratings of how envrionmentally friendly products are. They are mandating participation by all of their vendors in this program, which means that billions of dollars worth of products will carry this branded (Wal-Mart) labelling.
It’s “Social Networks” not “Social Media”
24 Jul 2009Image via Wikipedia Can we just all start using the term “Social Networks” rather than “Social Media?” I know this will mean having to re-do a lot of conference Websites, powerpoints and business cards, but the name “social media” is just an unfortunate 20th century misnomer. Using the name “media” lumps it with traditional “media” [...]
Public Touchscreens Can Create Multi-User RFID Magic
In: b2c|customer service|design|e-service|in-store|museums|remote|testing|user experience
17 Jul 2009[youtube width="400" height="300"]http://www.youtube.com/watch?v=Nxq9PZRrNAA[/youtube] Schematic has done some pioneering work with large touchscreens. You may have seen their touchscreen computer for Accenture in the International Terminal at JFK airport in New York City. They came to Cannes this year for the interactive festival and installed a touchscreen to help attendees get registered and oriented. Two things [...]
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- Tags: museum
Top 10+ Reasons Why Companies Fail at Metrics
13 Jul 2009Image by HeyThereSpaceman. via Flickr From E-Consultancy in the UK comes their latest “Online Measurement and Strategy Report,” which (for $150) provides exquisite measure and detail about the challenges and occasional successes companies are having in tracking what is going on in this most measurable of all media. Here’s the list of reasons why companies [...]
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- Tags: Business, metrics, Twitter
About this blog
I'm Rohn Jay Miller. I'm a principal in a start-up called AlphaBeta. We work with clients to evolve their business + communications strategies so they become more open, interactive and valuable in the marketplace. This means looking at how marketing, sales and customer service holistically engage customers. I write here about our challenges and opportunities.
I used to be Senior Vice President - Product + Technology, Knight Ridder Newspapers You can reach me at rmiller@alphabeta.co
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