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thinking about digital customer experience
Archive for the ‘Uncategorized’ Category
I’ve Got a New Job–and So Do You
In: Uncategorized|b2c|business strategy|crowds|customer service|social media|social trends|testing|user experience|ux
9 Dec 2009Social media is leading to a seismic change in communications which I call strategic communications planning, which will replace strategic consulting by firms like McKinsey and Bain. It will also take the place of a lot of marketing and advertising budgets as well
Moving Business Towards Enterprise 2.0
In: Uncategorized
20 Apr 2009Thoughtful discussion with Andrew McAffee, author of “The Dawn of Emergent Collaboration,” who maps how enterprises are actually going to be able to bring social collaboration online within the organization. This is how things are actually happening, as opposed to theoretical MBA-speak: http://bit.ly/Q1Azf Bookmark It
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- Tags: cloud, crowd, enteprise 2.0
MOBILE IS DRAWING US DEEPER INTO WIRELESS WORLD
In: Uncategorized
19 Apr 2009Great new report from the folks at Pew Internet Center on how mobile—phones, iphones, PDA—are pulling all us more deeply into a wireless world of interactivity. I stood in line for five minutes at Walgreens yesterday waiting to pick up a prescription. Instinctively I pulled out my PDA and started checking e-mail, Twitter, the Twins [...]
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- Tags: museum
Ladies and Gentlemen, the Webbie Nominees
In: Uncategorized
17 Apr 2009The Webbie nominations were anounced this week It’s a very long list of categories, and then there’s the dual voting: judges give out their Webby’s but each category also as a “People’s Choice” winner, voted by whomever shows up at the Webby site between now and a week before the show. Having been nominated a [...]
ADRIAN HO: MARKETING AS A SERVICE
14 Apr 2009Adrian Ho, a partner in ZeusJones in Minneapolis, gave a brilliant presentation last year at a conference where he spoke about two great ad campaigns he designed while at Fallon–one for United Airlines, one for Sony. His point was that both of these great campaigns ultimately failed. They failed because the client decided to take [...]
In: Uncategorized
3 Jul 2006Moving Forward With eBay eBAY MOTORS “GALLERY MOVING FORWARD:” The first of Periscope’s eBay micro sites for Toyota went live this month, a gallery of new models and concept cars. The “Gallery Moving Forward” includes the new Euro-styled Yaris, and Toyota‘s Camry Hybrid. Terrific design work by our own Gordon Lee, writing by Brad Gilmore, [...]
In: Uncategorized
15 Jun 2006SMELLS LIKE TEEN-AGE CREATED CONTENTHey, like, good morning: “UTHTV.COM” So what’s hot for teens on the net? Here’s Uthtv.com, which is just like MySpace, only aimed at teens and tweens. Kids send in video and other content (rap poetry, for example) and the best is bubbled up to the top by a professional staff of [...]
In: Uncategorized
29 May 2006www.lifecomesatyourfast.comLIFE COMES AT YOU FAST IN TIMES SQUARE Good morning: Here’s some great Flash executions, but we lead off with a terrific Times Square billboard interactive campaign by Nationwide Insurance: NATIONWIDE INSURANCE “LIFE COMES AT YOU FAST (in TIMES SQUARE) T:M’s interactive team in Dallas took over a giant television billboard in Times Square in [...]
In: Uncategorized
23 May 2006THE BOOK OF COOL Good morning: OCELOT “THE BOOK OF COOL” Fred Rees is a London film-maker who set out a year ago to document on video various masters of acting “cool”–from card sharks to soccer players to street bike riders–35 different sultans of cool, who show off how to shuffle cards in a cool [...]
In: Uncategorized
8 May 2006The Answer THE FIVE SECOND COMMERCIAL ARRIVES….BRIEFLY Good morning: METACAFE “FIVE SECOND COMMERCIAL” Interesting article (Here) in AdWeek this week about Metacafe, one of the several user-contribtor video sites offering a five second video commercial during the pre-roll of videos they serve. Their thinking is that five seconds is below the “irritation threshhold” for visitors, [...]
About this blog
I'm Rohn Jay Miller. I'm a principal in a start-up called AlphaBeta. We work with clients to evolve their business + communications strategies so they become more open, interactive and valuable in the marketplace. This means looking at how marketing, sales and customer service holistically engage customers. I write here about our challenges and opportunities.
I used to be Senior Vice President - Product + Technology, Knight Ridder Newspapers You can reach me at rmiller@alphabetadesign.com
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- I’ve Got a New Job–and So Do You
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